(title paraphrased from The Prodigy)
We all crave Hulu on our VuNow PODs. Crackle helps, but is only partially implemented. Joost would help further, but is only trivially implemented (and almost 100% failure prone). And so we are left wishing and waiting for that magical day when we sit down in front of the POD, click [Popular Websites], and see that most popular of websites: Hulu.com.
But would we pay for it?
We just might have to, according to Jonathan Miller, the so called Chief Digital Officer at News Corp (Hulu's primary parent corporation).
According to the linked article, Hulu may start "charging viewers to watch at least some of the programs currently carried free". Right. And what of the content that remains free?
This may yield essentially two separate web-services at the same address (that is, hulu.com): One you pay for and which gives access to the latest and greatest content; and one that airs old and unpopular content for free. Perhaps this is will enable Verismo to connect more easily to the free content, but would it still be the Hulu we all desire? And would Verismo offer a way to access the non-free content?
Verismo's stated goal is to provide the best interface to free online content from your TV. FREE content... While I love the fact that I don't have to pay recurring fees, I sure hope Hulu doesn't "jump the shark" in charging for their content. If this news is accurate, and News Corp does in fact follow through with it, perhaps this will encourage existing service providers to strengthen their offerings. Personally, I see crackle.com having a wide window of opportunity: they are already able to transcend PCs, Cable companies, and recurring fees. All they need now is a strong push with new content, a manner to profit (ads, most likely), and finally for Hulu to strap on those water skis fumble boldly toward that looming shark.