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Wednesday, April 8, 2009

On building momentum

As my last post showed, internet TV in general is poised to grow - bringing with it growth to the content and number of viewers available to Verismo networks.

In that post I claimed that Success = Viewers * Content. I failed to include one vital requirement for Verismo's success: Physical distribution. Verismo networks needs their physical stuff to be in your living rooms and TV rooms. They need you to buy things that have their stuff built into them.

The good news here is that you can already buy their 'stuff' in more than one way; and soon there will be several more was to get it.

First off, we all know that Verismo directly sells the Vunow POD from their website. Many of you also know that Verismo has licensed the POD to Netgear. What you may not be aware of is that Amazon now carries the Vunow POD and that Verismo Networks is hard at work to establish an OEM licensing model for their technology to be embedded in devices like TVs and DVD players.

I'm looking forward to buying my first TV with Vunow built right in - how about you?

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