A few days ago (March 9th) I made a few predictions about upcoming vunow content updates. These predictions were, briefly:
1. An optional subscription based movie channel would be activated (via GDBTV, likely through vunowworld.com)
2. VoD pay per view movie rentals would go live via GDBTV (but likely not cinema now)
3. Hulu would be added to popular websites (but not be active yet)
4. Content in Live Streaming TV would become better organized
5. Verismo networks would publish an open API for content providers to push content to vunow users (without direct effort from vunow employees)
Well, I gave myself a very short window of opportunity to be correct: from March 9th through the end of March 12th (March 13th 00:00 GMT). That leaves me with about 9 hours from right now.
9 hours to go, how much has come true already?
Not much, really, but I'm not disappointed:
1. The GDBTV subscription based movie channel isn't live yet and vunowworld.com still doesn't have any way to subscribe to anything - NOT RIGHT (yet)
2. VoD pay per view rentals are not active yet - NOT RIGHT
3. Hulu is not in the popular website yet - NOT RIGHT
4. Content in Live TV is not well organized, though I saw one section with 2 channels under a NEWS category - STARTED BUT STILL NOT RIGHT
5. ooo, how to test this one. poor scientific method here, sorry, I can't test this prediction. If vunow anounces a public API, I'm right. If not, I suppose I'll have to assume I'm wrong, so like the others - NOT RIGHT
Was this an utter failure? You be the judge. By my own judgements, I was wrong on all 5 predictions - at least so far (9 hours to go... hey verismo networks, throw me a bone here!).
But I'm not disappointed. Nope, not at all. Why?
Late in the evening on March 9th Popular Webistes was updated to include a new interface to Crackle.com. A few hours later Crackle.com was added to the Movies section (though it's the same content).
Why is crackle.com so special?
1. Actual factual content. Not youtube and vtap - but real valuable content like full length movies and tv shows. stuff to make popcorn for. reasons to be happy with your purchase of the vunow PoD.
2. No one likes to be first at at taking risks - at least not in the business world. With crackle on board, the folks at hulu, abc, etc can watch from a distance and follow after the perceived risk has diminished. Crackle (a Sony company) is demonstrating that publishing content on vunow pod's can be a successful business tactic.
3. Vunow needs content and consumers to simultaneously become eager for their product. Without one or the other they get stuck in a stale-mate situation. (why push content to a device with no users? -- why use a device with no content?). This first step may provide the much needed stimulus to drive more consumer and/or providers to the vunow platform, and for every new consumer/provider the platform becomes even more interesting for all other consumers/providers.
In 9 hours, I may find that all 5 of my predictions were wrong - possibly I'm ahead of the timeframe (they come true at a later date) or possibly I'm just plain wrong (never true). We'll see. For now I'm loving my vunow PoD with Crackle.com's content.
Last night, Jumaji. Tomorrow is saturday - I'll likely watch a good bit of BBC World News and Married With Children. All for free. All on my TV. All thanks to a $99 investment in a product with serious potential.
I'm lovin it.